Collection: Series I 1948-1958

The Series I Land Rover, launched in 1948, was the first model from Land Rover, designed for rugged utility and versatility. Developed by Maurice Wilks, it featured part-time four-wheel drive and a durable, simple design suited for agricultural and industrial tasks. Powered by a 1.6-liter petrol engine, it was available in various wheelbase options, including the 80-inch model. The Series I quickly gained a reputation for its off-road capabilities and toughness, becoming a global icon. Produced until 1958, it set the stage for Land Rover’s success and established the brand as a pioneer in the 4x4 market, leading to the development of future models.